Ready-to-drink sports nutrition drinks offer unique challenges to product formulators, requiring ingredient expertise. An increase in an active lifestyle among consumers, coupled with interest in healthy, convenient options such as bars and ready-to-drink beverages, are driving sales in the sports nutrition market, according to Allied Analytics. However, there are also multiple challenges to delivering great tasting, efficacious products that meet consumer desires for natural ingredients, plant-based protein, and no chemicals. Ingredient suppliers are going above and beyond to develop unique concepts that can speed product development and market release. In this podcast, sponsored by Laïta Nutrition, you’ll hear more about: Trends impacting the sports nutrition drinks marketConstraints around liquid formulation techniquesOpportunities in the market, including plant-based product developmentInsights on how Laïta is poised to help formulators overcome formulation challengesGuest: Gaëlle Quillévéré, Products manager, Laïta NutritionIf you like the show, make sure to subscribe and follow the Vitafoods Insights podcast. Feel free also to recommend the show to a friend that you think would enjoy it.For more content from Vitafoods Insights, make sure to check our website:  https://www.vitafoodsinsights.com    To learn more about sponsorships opportunities, click here and make sure to check our media kit.

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