In this episode, host Eric Dickmann interviews AJ Davis. AJ is an industry expert in user experience strategy with a proven track record for delivering measurable value to clients. She's led optimization strategy for fortune 500 companies during her tenure at Clearhead, including CVS, Steve Madden, and Lululemon. She's now the Founder and CEO of The Experiment Zone, which provides conversion strategy and testing for online businesses. https://experimentzone.comWe discuss the importance of optimizing website conversions, how little changes can make a big difference, the importance of testing changes, and how metrics are important in building meaningful analytics.Listener Offer: On the website, http://growththroughempathy.com, AJ is offering listeners a FREE monthly webinar, access to their private Facebook group, and a FREE conversion rate consultation. Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann and on my personal website https://ericdickmann.comAJ Davis can be found online on Twitter @ExperimentZone_, on Instagram and LinkedIn @ExperimentZone or Facebook @ExperimentZoneCoIf you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comSend us a textBuzzsprout - Let's get your podcast launched!Start for FREEMarketing Automation with HubSpotTry HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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