In this episode, host Eric Dickmann interviews Rob Ristagno. Rob is the Founder and CEO of the Sterling Woods Group and focuses his efforts on data analytics and marketing segmentation strategies to spur organic growth. He is passionate about the intersection of data science and sales & marketing leadership.At the Sterling Woods Group, he and the team help clients reliably grow near-term sales by applying data science to build marketing segmentation strategies, identify your best customers, and build a sales plan that drives more revenue. He is also the host of his own podcast CEO Campfire Chat which can be found at https://sterlingwoods.com/podcast-ceo-campfire-chat/ Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Rob Ristagno can be found online at https://sterlingwoods.com/ on Twitter @Sterlingwoodsgr, and Facebook @Thesterlingwoodsgroup Episode Summary: The episode summary can be found at https://fiveechelon.com/marketing-segmentation-strategies-sales-s3e6/ If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com  Episode #37Send us a textBuzzsprout - Let's get your podcast launched!Start for FREEMarketing Automation with HubSpotTry HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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