In this game-changing episode of The Viking Chats, Kristjan Byfield sits down with Rebecca Nixon - PropTech growth specialist, strategic marketer, and host of The PropTech Growth Podcast - for a refreshingly honest conversation about what marketing really is, and what letting agents are getting wrong.With years of experience helping PropTech founders, suppliers and property businesses align growth strategy with messaging, Rebecca offers clarity on a core truth: marketing isn’t an add-on - it’s the commercial engine of your business.Together, Kristjan and Rebecca unpack the disconnect between what many agents think marketing is (“posting content”) and what it should be: a data-led, story-driven approach that connects with people on both an emotional and strategic level.If you’re a letting agent, BTR operator, property supplier or growth leader who’s tired of doing “stuff” with no clear purpose or payoff - this one’s for you.💡 What You’ll Learn in This Episode:✅ Why most property marketing fails Rebecca breaks down why generic content, weak messaging and surface-level “strategy” don’t deliver - and how to fix it by aligning brand, voice, and purpose.✅ The role of empathy in strategy Marketing that works makes people feel something. Rebecca explains why understanding your customer’s mindset and pain points is critical, and how emotional intelligence should underpin everything from brand tone to lead nurture.✅ How to stop being reactive Too many agents are stuck in a “do more, post more, hope for more” cycle. Rebecca introduces tools and frameworks - like 12-week planning - to shift from chaos to clarity.✅ Culture and marketing are connected Your team, tone and client experience are part of your marketing - whether you like it or not. Rebecca explains why aligning internal culture with external messaging is essential for long-term trust.✅ Metrics that matter Forget vanity. Rebecca shares what agents and suppliers should really be measuring - from conversion and engagement to message recall and brand equity.📣 Why This Matters for Letting Agents, BTR & PBSA OperatorsIn a crowded, fast-moving market, standing out takes more than logos and listings. It takes strategy, substance, and storytelling.Rebecca’s insights help letting agents, marketers, and industry leaders:Stop guessing and start planningCreate content that actually convertsBecome the trusted voice their audience turns toConnect brand values to commercial resultsThis is marketing that doesn’t just look good - it works.👂 Who Should Tune In?Letting agents aiming to grow smarter, not louderBTR and PBSA providers shaping premium customer journeysPropTech founders building scalable, human brandsSuppliers and consultants ready to stand out and stay relevantAnyone ready to make marketing central to their growth planSend us a text

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