Have you heard of the Cinnamon Challenge? Or the Ghost Pepper Challenge? Or even the Exploding Melon Challenge? These are the Challenge videos that are as old as YouTube itself that eventually became viral because many creators would do them. Are these challenge videos so important that you need to do at least one as a creator? In this episode, Augie and Grant again discuss one viral challenge from Ryan Trahan that gained more than 250 million views, the 30-day Penny Challenge. The two looks into the psychology of challenge videos to see if they help with retention and views. Augie and Grant also talk about why these videos proved to be satisfying and inspiring at the same time. Listen to learn more!Show Highlights1:30 Grant tries the Cinnamon Challenge2:00 Wolfieraps3:25 Why challenges work so well with growing a YouTube channel5:28 No Coffee challenge9:27 How to make the perfect intro with B-rolls12:06 History of Ryan Trahan's YouTube Channel20:51 Video game challenges23:00 Making an interesting challenge for your own channel 26:16 Creating challenges with good topics30:02 Thumbnail design tipsCheck out Ryan Trahan's Channel here: https://www.youtube.com/@ryanGet all your YouTube content done in 1 hour a week.

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