13 - Metaphors, Humor, and Emotion: The Winning Formula for Marketing Success with Brain Glue's James I. Bond

The Value Growth Podcast
04/09/2024 30 min
13 - Metaphors, Humor, and Emotion: The Winning Formula for Marketing Success with Brain Glue's James I. Bond

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Episode Synopsis

In this episode of the Value Growth Podcast, your host, Ken Sanginario, interviews James I. Bond. As explored in James's book, the discussion centers on emotional selling versus logical selling.James shares insights on the importance of emotional triggers in marketing, recounting his journey and experiences that led to the book's creation. He emphasizes the effectiveness of metaphors, catchy names, and emotional connections in driving sales. James provides valuable examples and strategies for leveraging emotional selling to achieve significant business growth.Think you'd be a great guest on the podcast? Apply HERE. Check out Corporate Value Metrics HERE.

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