HubSpot Campaign API Briefing DocDate: October 2, 2024Source: Product Update - Campaign APIOverview:This document provides an overview of the new Campaign APIs, designed to empower customers, developers, and app partners to seamlessly manage and analyze marketing campaigns and their associated assets.Key Features:CRUD and Batch API: Enables comprehensive campaign management, including creation, retrieval, updating (partial modifications supported), and deletion of campaigns. Batch processing enhances efficiency for handling multiple campaign operations.Asset API: Facilitates the management of assets linked to a campaign, allowing users to list, add, or remove them.Metrics API: Provides access to crucial campaign performance metrics (e.g., Contacts, Sessions, revenue, budget, spend). This data enables informed decision-making and performance evaluation.Use Cases:Create and Manage Campaigns (CRUD Campaigns):Targets app partners seeking to integrate campaign management directly into their applications.Functionalities:"Retrieving and displaying a list of existing campaigns.""Creating and managing campaigns directly within third-party applications.""Retrieving marketing assets with newly created or existing campaigns."Data Integration Service:Benefits customers and developers requiring automated integration of campaign data into external data warehouses.Capabilities:"Automated extraction and loading of campaign data into external data warehouses"Enables real-time analytics by merging campaign metrics with other business intelligence data.API Functionalities:Campaign Management:Create a campaign with specified properties.Read a specific campaign or a page of campaigns.Update campaign details with partial modification support.Delete a specified campaign.Asset Management:List all assets associated with a campaign by asset type.Metrics Retrieval:"Get Campaign Metrics Counters": Retrieve metrics like sessions, new contacts, and influenced contacts."Get Metrics Contacts Breakdown": Get a list of new and influenced contacts."Get Revenue Information": Access revenue data for a specific campaign."Get Campaign Budget and Spend Information": Retrieve budget allocation and spending details.Target Audience:Marketing ProMarketing Enterprise

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