EP. 129 Branding Blunders: Jaguar's $500M Mistake

The Unstoppable Marketer®
17/06/2025 44 min Episodio 129
EP. 129 Branding Blunders: Jaguar's $500M Mistake

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Episode Synopsis

Send us a textTrevor Crump and Mark Goldheart dissect Jaguar's disastrous rebranding, which led to a 50% sales drop. They explore the perils of alienating core audiences and the misconception that constant growth is necessary. The duo offers insights on doubling down on existing markets, understanding true market size, and the nuances of customer acquisition costs. They caution against hasty pivots to new audiences without proper market research.

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