ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How AI Is (And Isn't) Changing The Way Prospective Students Apply For University"
Episode Synopsis
Students are using AI tools like ChatGPT to decide where to study, compare universities, and check entry requirements - often before they ever reach your website.Flo Vincent from the University of Edinburgh shares what she’s learned from researching how applicants are using AI, what it means for content and recruitment teams, and how universities can prepare for what’s next.How students are really using AI in the application processWhy university content can confuse AI - and studentsWhat comms and marketing teams can do to stay visible
In God we trust