ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Hypothesis Showdown"
Episode Synopsis
This podcast depicts a discussion about a recent drop in website conversions. Alice introduces Andrew to the concept of hypothesis testing to determine the cause. They define the null hypothesis (H₀) as the checkout process having no effect on conversions, and the alternative hypothesis (H₁) as the checkout process negatively affecting conversions. It provides a simplified yet effective introduction to the core principles of hypothesis testing.
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