Today's guest is Ian Wilkinson Sales Director at the powerhouse of a brand Hunter & Gather. They focus on providing real foods with clean ingredients in a world full of UPF's.In the last 12 months, the business has flown from £6.5 million to £11.1 million and with 80% of that coming from online and D2C sales!In this conversation we talk about the importance of building a community as a way of fostering customer loyalty.We dig into Ian's career working at brands like Danone, Twinings, Britvic and AB World Foods and the lessons he's learnt along the way.Why it's so important to be passionate about what you do - and SO much more.As always thanks to our fantastic sponsor Mission Kitchen!If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.Check out the ever growing ⁠Unfounders Song Selection ⁠playlist on Spotify.... it's WILD.Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠here⁠⁠⁠⁠.Intro Jingle Credits to All Good Folks - Free Flowin' from ⁠⁠Uppbeat⁠00:00: Introduction and Background of Hunter & Gather02:39: Growth and Market Trends in Health Foods05:15: Company Culture and Team Dynamics08:18: Sales Strategy: D2C vs Retail11:15: Building a Community and Brand Loyalty14:05: Navigating Retail Partnerships and Accelerators17:06: Ian's Career Journey and Sales Philosophy18:44: The Journey into Sales21:08: Transitioning to ABF and Twinings24:08: Growth and Leadership at Twinings26:26: From Big Business to Scale-Up27:43: Lessons from Big Corporations31:37: Navigating Challenges and Mistakes34:56: Strategic Focus in a Growing Business38:01: The Soundtrack of a Career

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