Want to connect with Emily? Follow her on Instagram: https://www.instagram.com/emilysommerphotography/SummaryIn this conversation, Emily Sommer shares her journey as a senior photographer, discussing her transition from a shoot and burn model to a full-service approach. She emphasizes the importance of creating a unique client experience, balancing family life with her business, and the value of senior photography as a one-time event. Emily also offers advice for aspiring photographers on how to stand out in a competitive market and build a successful business.TakeawaysEmily transitioned from shoot and burn to full service photography.She found that fewer clients can lead to higher earnings.Senior photography is a unique, one-time event that clients value.Balancing family life and business is crucial for sustainability.Creating a personalized client experience is key to referrals.Emily emphasizes the importance of being different from competitors.She offers mini sessions to cater to clients' needs.Emily's average earnings per session increased significantly after her transition.Word of mouth is a powerful marketing tool in the senior photography space.Emily encourages photographers to focus on serving their clients well.Thinking about joining Uncapped or Intensive coaching? DM me the word COACH to www.instagram.com/christa_rene for a no pressure convo on if this could help your business grow to the next level.Thanks for listening! We’d LOVE if you left us a review!Connect with Christa on Instagram HERE!Enjoy a free 20-min training on adding $50k in income from products HERE!Apply for Uncapped HERE!

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