“I wouldn’t pay that much… so how can I charge it?”

03/11/2025 27 min
“I wouldn’t pay that much… so how can I charge it?”

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Episode Synopsis

SummaryIn this episode, Christa addresses the common struggle photographers face with raising their rates and feeling guilty about charging higher prices. She shares her personal journey of transitioning to a full-service model to increase income and emphasizes the importance of aligning value with pricing. Christa discusses the significance of understanding one's numbers and creating a unique client experience to justify higher rates. She encourages photographers to invest in themselves and not be deterred by comparison with competitors. Christa also highlights the role of coaching and community support in overcoming challenges and achieving business goals.TakeawaysValue Alignment:Ensure your pricing reflects the value and experience you offer to clients.Full-Service Transition:Transitioning to a full-service model can increase income and client satisfaction.Understanding Numbers:Knowing your costs and profit margins is crucial for sustainable pricing.Client Experience:Creating a unique and valuable client experience justifies higher pricing.Invest in Yourself:Don't be deterred by comparison; focus on your business goals and value.Coaching and Support:Seek coaching and build a supportive community to navigate business challenges.Confidence in Pricing:Confidence comes from clarity about your business goals and pricing strategy.Personal Growth:Embrace change and invest in personal and professional development.Client Relationships:Foster strong relationships with clients to enhance engagement and loyalty.Long-Term Vision:Focus on long-term business goals rather than short-term comparisons with competitors.Thinking about joining Uncapped or Intensive coaching? DM me the word COACH to www.instagram.com/christa_rene for a no pressure convo on if this could help your business grow to the next level.Thanks for listening! We’d LOVE if you left us a review!Connect with Christa on Instagram HERE!Enjoy a free 20-min training on adding $50k in income from products HERE!Apply for Uncapped HERE!

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