In this episode of The Tyler Dickerhoof Show, host Tyler Dickerhoof sits down with bestselling author and entrepreneur Ken Rusk to challenge traditional career paths. Ken shares his journey from ditch digger to successful business owner and explains why only 33% of college degrees ever get used.

They discuss how great leaders create workplaces where employees see their work as meaningful, comparing the “incubator vs. incinerator” leadership styles. Ken also shares his perspective on generational differences in work ethic, how to align personal and professional goals, and why financial freedom is more accessible than most people think.

Ken dives into the core message of his book, Blue Collar Cash, which redefines the value of blue-collar work.

This episode will shift your mindset on success, leadership, and the value of blue-collar work.


Connect with Ken:
https://www.kenrusk.com/
https://www.linkedin.com/in/ken-rusk
https://x.com/KenRuskOfficial
https://www.instagram.com/kenruskofficial

The Tyler Dickerhoof Show
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https://www.linkedin.com/in/tyler-dickerhoof-1960351b


What was discussed:

00:00 Introduction 

01:56 We dig ditches

07:19 Degree or experience?

18:24 To serve as a leader

21:55 Incubator vs incinerator 

29:08 NFL: Why teams thrive & others struggle 

32:14 Creating purpose-driven workplaces 

35:34 Bridging generations 

39:27 My values as a leader

46:25 Connect with Ken Rusk


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