The Truth About Radio podcast with Dave Sturgeon

The Truth About Radio podcast with Dave Sturgeon

Por: DAVE STURGEON
Based on the book "The Truth About Radio: A Myth-Busting Guide for Today's Media Buyers and Sellers," the Truth About Radio podcast features short, weekly audio clips that set the record straight regarding radio myths circulating in an increasingly fragmented audio media universe.
16 episodios disponibles

Latest episodes of the podcast The Truth About Radio podcast with Dave Sturgeon

Myth #15: Radio Can't Compete With Digital 18/12/2025
Myth #14: Part 2 of It's Either Radio OR Digital 11/12/2025
Chapter 4: It's Either Radio OR Digital 04/12/2025
Myth #13: My Business isn't Big Enough for Radio 26/11/2025
Myth #12: Radio Doesn't Work for Recruitment 19/11/2025
Myth #11: Radio Only Works for Certain Categories 05/11/2025
Myth #10: We Tried Radio. It Didn't Work. 29/10/2025
Myth #9: Radio Can't Target a Specific Audience 18/10/2025
Myth #8: Nobody Hears Radio Ads 16/10/2025
Myth #7: Radio Doesn't Come with a Dashboard 15/09/2025
Myth #6: You Can't Measure Radio 09/09/2025
Myth #5: “Digital music discovery is better because I control everything.” 06/09/2025
Myth #4: If It’s Not Shiny and New, It’s Not Viable 02/09/2025
Myth # 3: You Get What You Pay For 29/08/2025
Myth #2: The Biggest Challenge Facing Radio Managers and Sellers Today is Hitting Budget 20/08/2025
Myth #1: Nobody Listens to the Radio Anymore 05/08/2025
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