Host Paul Owen meets Nicola Cook, Founder and CEO of Company Shortcuts, a consultancy that specialises in helping companies achieve rapid growth. As well as training and consulting on all things sales, Nicola is the author of 2 bestselling books and a highly respected international speaker on sales and business growth. 3 key areas are discussed in each episode with an experienced business leader: 1. What makes a successful sales team? 2. How to motivate yourself and your teams when growing a business; 3. The role of leadership in company growth. Tune in to hear Nicola’s views on how the internet changed sales forever; why SMEs often struggle to scale-up their sales engine; and the 3 pillars of motivation. Thanks for listening! If you like what you hear on The True Sales Podcast, please give us a review or a rating on your preferred platform and make sure you subscribe so you don't miss new episodes. If you'd like to get in touch with us, either to find out about how we can help with your sales or to recommend our next guest, please contact us via email to [email protected], call +44 (0)20 3859 2000 or visit our website: www.truesales.co.

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