In this episode of The True Craft Podcast, we delve into niche branding and marketing strategies with Nick and Christina Lumsden, the innovative minds behind Dogleg Brewing. With a passion for both golf and beer, they've seamlessly merged their passions to create a distinctive brand and customer experience that has greatly benefitted their business.Main takeaway: It is essential to not only identify your ‘niche’ but cultivate a lasting community. From leveraging distribution initiatives to multi-channel marketing efforts, Nick and Christina share actionable insights on how to authentically connect with your target audience and foster lasting relationships. Links:Dogleg Brewing Company - WebsiteDogleg Brewing Company - InstagramDogleg Brewing Company - Facebook   Nick and Christina’s Contact Info:[email protected]@doglegbrewingco.com Book a Discovery CallSubscribe for more insight

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