In this episode of The True Craft Podcast, we sit down with Bobby Cheek of Heavale Brewing Company in Calhoun, GA. Have you heard of a new brewery opening for under $200k? With a turnkey space, secondhand tanks, and a dash of DYI, the small-but-mighty Heavale team did exactly that!Bobby shares what it takes to build a brewery from scratch in a rural market and why community might just be the biggest ingredient.Some highlights include:Creative ways Bobby kept startup costs to ~$165k with no loansThe hurdles and perks of running a rural brewery (from educating patrons on beer styles to having close relationships with local officials)How unique programming like line dancing and cigar nights keeps customers coming backIf you’ve ever wondered how to build a brewery on a $165k budget (with a side of some unique ideas for event programming and taproom-focused initiatives), our chat with Bobby is one you’ll want to hear!LinksHeavale Brewing Company - WebsiteFind more profit in your taproom and distro business

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