We are thrilled to welcome Zack O’Connor, Senior Vice President of Fort George Brewing Company onto the True Craft Podcast this week. Strategic planning has often been treated as a once-a-year check box on a to-do list, but what if there’s a better, significantly more impactful way? Zack sheds valuable insight into his collaborative approach, always-evolving process, and growth mindset around strategic planning.There’s something about the pairing of resilience and humility that really does it for us over here at SBS — and this episode hits hard.Links:Fort George Brewery - WebsiteFort George Brewery - InstagramFort George Brewery - FacebookZack’s Reading Recommendations:Great by Choice by Jim CollinsThe Five Dysfunctions of a Team by Patrick LencioniBook a Discovery CallSubscribe for more insight

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