Listen "E105: Recurring Revenue with Ross Stensrud of TapWyse"
Episode Synopsis
In this episode, we’re digging into the challenges and opportunities of brewery loyalty programs with Ross Stensrud, co-founder of TapWyse. Many breweries offer memberships, but structuring them in a way that drives real revenue while keeping customers engaged? That’s not always a straightforward approach.We explore what’s working, what’s not, and how data-driven insights can help breweries build more effective programs.Some highlights include:The difference between loyalty and membership programsHow monthly memberships ($20/mo) often outperform annual ones ($147/yr) in revenueWhy expiring rewards encourage repeat visits without increasing costsIf you’re considering a membership program or looking to improve your existing one, this episode is for you.LinksTapWyse - WebsiteSubscribe for more insightsBook a discovery call