Tahmina is a copywriting coach at Candid Phrases. She helps value driven solopreneurs write their sales copy, especially when they feel like they're "not a writer" and "don't want to be salesy".Her focus is ethical, anti-sleaze, story driven copywriting that empowers people to take action towards their goals. She believes that everyone can write high-converting sales copy even if the thought of writing anything at all makes you want to hide in your pillow fort."In this interview, we talked about the difference between traditional and ethical copywriting, how to write copy when you don’t feel a good enough writer, why you shouldn’t use premade templates, and much more:IN THIS EPISODEWelcome Tahmina! A short introduction to who she is and what she does. [02:53]How Tahmina found her calling and decided to become an ethical copywriter.  [04:53]What is ethical and compassionate copywriting? [13:42]How sleazy and unethical copywriting hurts women’s self-esteem. [18:08]How traditional copywriting is rooted in patriarchy and bending customers to your will - and why that needs to change ASAP. [20:25]Why we need more diversity in the copywriting, marketing, and advertising industries. [22:06]Why traditional, sleazy copywriting isn’t working anymore. [23:06]What advice would Tahmina give to entrepreneurs who are scared of writing their copy because they don’t feel they’re good enough writers? [25:05]What is Tahmina’s advice for multi-passionate creatives who struggle to write copy because they want to talk about all the things they do? [32:28]What are the key elements of a compelling sales page? [34:06]Why Tahmina is not a fan of premade sales page templates. [36:47]How does Tahmina choose which projects to focus on in her business? [39:56]What’s one way multi-passionates can build a business and life around their passions, according to Tahmina? [43:50]Tahmina’s gift to entrepreneurs who are struggling to write their own copy. [47:35]Parting thoughts and how to connect with Tahmina. [48:37]LINKS AND RESOURCESVisit Tahmina’s website and get her “7 Quick Steps To Better Copy” guide:  www.candidphrases.comConnect with Tahmina on Instagram: www.instagram.com/candidphrasesConnect with Tahmina on Facebook: https://www.facebook.com/groups/ethicalcopywritingwithcandidphrasesThe Treasures Within Website: https://thetreasureswithin.net/Connect with Giorgia on Instagram: https://www.instagram.com/giorgia.guazzarotti/

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