Ep 9: Pt. 1 - Marketing Methods That Work In Today’s Overload Culture With Rohit Bhargava

21/02/2021 42 min Episodio 9
Ep 9: Pt. 1 - Marketing Methods That Work In Today’s Overload Culture With Rohit Bhargava

Listen "Ep 9: Pt. 1 - Marketing Methods That Work In Today’s Overload Culture With Rohit Bhargava"

Episode Synopsis

CONFUSED ABOUT WHEN & HOW TO USE MARKETING STRATEGY SUCCESSFULLY?

THEN THIS EPISODE IS FOR YOU 👇

HOST: Raj Girn

GUEST: Rohit Bhargava, founder of The Non-Obvious Company & Ideapress Publishing

HERE’S A BIT ABOUT ROHIT:

- Rohit Bhargava is the #1 The Wall Street Journal bestselling author of seven books. He is widely considered to be one of the most entertaining and original speakers on disruption, trends, and marketing.

- He teaches marketing and storytelling as an adjunct professor at Georgetown University and is the owner of Ideapress Publishing.

- He is a pre-eminent voice and thought leader in everything marketing, and has keynoted events in over 32 countries.

- Rohit is on a mission to inspire more non-obvious thinking in the world, for which he launched The Non-obvious Company.

- This past year, he launched a popular podcast called the ‘Non-Obvious Insights Show’, which just closed out an online event called the Non-Obvious, Beyond Diversity Summit, which had over 200 speakers participate, on the state of diversity and inclusion in today’s world.

- In his previous life, he spent 15 years as a marketing strategist at Ogilvy and Leo Burnett.

HIGHLIGHTS IN THIS EPISODE:

✅ How is marketing strategy different than publicity strategy?
✅ What are the main types of marketing and when should they be utilized?
✅ Why is marketing considered the foundation of business growth?
✅ Can a business grow without marketing?
✅ Is there ever a point in a business, even in the very early stage, when marketing isn’t used?
✅ At what stage of a business is marketing necessary, if it hasn’t been used in the early stages of development?
✅ Is marketing needed if you’re famous or well-known?

PART 2 WILL DROP WEDNESDAY, FEBRUARY 24TH

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