🔴 LIVE: "Why Writing A Book Doesn't Make You An Authority!" (PART 2)

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Here’s what we cover:

✅ What are the need-to-knows and differences between publishing formats — traditional, hybrid, and self-publishing?

✅ What should be considered when making the decision between which type of publishing to do and why?

✅ The basic process of getting a book published once a publishing format has been identified.

✅ What do people need to know about distribution strategy, considering the gamut includes going from having the book available on Amazon, to having it available at airports?

✅ What is authority? What’s the benefit of building authority?

✅ Why is PR the best way to build authority? What are the main ways that PR builds authority for authors?

✅ How does getting an authored book into people’s hands build authority?

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💡 In this week’s 2-part series on Media & Communications, I'm joined by the Senior Vice President of Smith Publicity, Inc., Marissa Eigenbrood!

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