In this episode of The Training Effect, host Douglas Mark sits down with Corey Criss, Director of Franchise Training at The Dog Stop, to unpack how one of the fastest-growing pet care brands in the country is using structured training to scale without sacrificing quality.From a chance encounter in a retail shop to leading training for a 38-location brand, Corey shares how he transformed his background in education into a powerful approach to franchise growth. Together, Doug and Corey explore how trust, consistency, and learning systems build not just better operations, but stronger people.What You’ll Learn in This Episode:Why a "Train the Trainer" model is critical for franchise growthHow The Dog Stop empowers part-time employees and reduces attritionThe tools and tech stack powering scalable training at 30+ locationsWhy knowing your learning style matters as much as your SOPsThe shift from dog care to client education and next-gen franchise learningTimestamps00:00 – Intro: Meet Corey Criss, Director of Franchise Training at The Dog Stop  01:00 – From College Professor to Franchise Training Leader  03:00 – The Origin Story: A Bag of Dog Food That Changed a Career  05:00 – Why The Dog Stop Is in the “Trust Industry”  06:30 – Creating Consistent Experiences Across All Locations  08:00 – The “Train the Trainer” Model That Powers Scale  09:40 – Balancing Standardization and Flexibility in Franchise Operations  11:10 – Partnering with Outside Experts and Fear Free Certification  13:00 – Hybrid Learning: Online, In-Person, and Post-Training Support  14:45 – The Challenge of Turnover and How Training Reduces Attrition  16:30 – Plug-and-Play Training Modules for Franchisees and GMs  18:00 – Shifting Mindsets: From Personal Success to Shared Success  19:30 – Why Franchisee Success Is Brand Success  21:00 – Tools & Technologies: LMS, SevenTaps, Intranet, and monday.com  23:00 – Measuring Impact: Retention, Engagement, and Culture  24:30 – Building for Different Learning Styles and Preferences  26:00 – Advice for Franchisors: Lifelong Learning and Hiring Educators  28:00 – Collaborative Culture: Feedback, Trust, and Training Evolution  30:00 – Final Thoughts: What’s Next for Training at The Dog Stop  31:30 – Learn More About The Dog Stop and Corey CrissFollow Doug and Corey:Connect with Doug: LinkedIn: https://www.linkedin.com/in/doug-mark-649866a/Website: https://www.learningzen.com/Connect with Corey: Website: https://thedogstop.com/

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