Podcasts are quickly becoming the go-to platform for entrepreneurs and professionals to showcase their expertise, differentiate themselves in a crowded market, and build their brand authority. In this episode, I had the opportunity to talk with Jason Cercone about Why he thinks it’s so important to Build Your Brand Authority Through Podcasting, whether that be on the guesting side or as a podcast host.Jason talks about his comprehensive podcast guest training, booking, strategy, and communication system that has been proven to take brands from unknown to undeniable. If you are looking to attract new clients and expand your network, this episode is meant for you. Learn about Jason's unique, holistic podcast guesting strategy and start establishing your authority.00:00 Jason Cercone Interview00:36 Who is Jason Cercone and how he started with Podcast Strategies04:49 Loving both sides of podcasting06:04 How podcast differentiates from other platforms in marketing09:01 Why podcast shouldn't be just a one-time transaction14:07 How podcasting is a big platform for consumer's perspective17:57 Factors when bringing in a guest20:41 How and when did Jason become the thought leader in the podcasting space23:29 Differences in branding yourself as a podcaster and being in a company26:16 What people ignore in podcasting spaceLinks mentioned in this episode:jasoncercone.comyoutube.com/jasoncerconejasoncercone.com/freegift#CreativeMarketing #CreativeMarketingSacramento #CreativeVisionariesPodcastThis episode is brought to you by the She Leads Podcast Network!Let's get social and stay connected: Visit Creative Visionaries Podcast online Facebook | Instagram | LinkedIn

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