Abe Chomali shines the spotlight on his co-host, Robyn Johnson, diving into her journey in e-commerce, entrepreneurship, and Amazon expertise. Robyn shares her unconventional path, starting from humble beginnings at garage sales to building a seven-figure Amazon business and founding Marketplace Blueprint, an agency focused on Amazon and other marketplaces. Key topics covered: Robyn’s Journey: From a youth minister struggling financially to scaling an e-commerce business to over $1 million in sales on Amazon by 2010, Robyn’s story highlights resilience and adaptability. Agency Evolution: Marketplace Blueprint offers full-service Amazon management, including advertising, compliance, creative services, and Seller Support, with a team of former Amazon employees. Speaking Career: Robyn has spoken at international events like PubCon, SMX London, and SMX Munich, drawing from her vast marketing knowledge beyond Amazon, including insights from the broader Google and Meta ecosystems. AI vs. Rule-Based Strategies: A lively discussion on the role of AI in e-commerce advertising, where Robyn emphasizes the value of human-driven, rule-based systems for nuanced decision-making. Robyn also shares personal anecdotes, including: Meeting her husband (and business partner) Nate at Kinko’s and how they complement each other’s strengths in the agency. Navigating challenges like product indexing issues on Amazon, such as a baby spoon incorrectly categorized as a “sexual wellness” product.  Key Takeaways: Intentionality matters: Robyn’s approach focuses on understanding each client’s ideal customer and aligning marketing strategies accordingly. Fundamentals first: While AI tools have their place, Robyn believes in human oversight for creative, strategic decisions. Adaptability: Robyn thrives on solving new puzzles in the ever-changing e-commerce landscape, thanks to her ADHD-driven curiosity.  Links Mentioned in the Episode: Marketplace Blueprint - https://www.marketplaceblueprint.com Search Engine Journal - https://www.searchenginejournal.com Search Engine Land - https://www.searchengineland.com PubCon - https://www.pubcon.com SMX Munich & SMX London - https://www.searchmarketingexpo.com  

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