You post to Instagram and approximately 20 people see it. So you try TikTok and get marginally better success - but it's still not the tens of thousands you were hoping for. Week after week you create, edit, and upload podcast episodes but only 5 people are listening (and you're pretty sure one of them is your mom).

You keep doing all the things but you feel like you're not making any traction. No one is watching. You start to feel like it's all just not worth your time.

Who else can relate to this?!

But here's the thing: The KEY to success is to keep showing up even when you're only reaching 20 people.

And to show up as if it were 20,000 people.

In today's episode, I'm talking to Stefanie Furgiuele from Original Genes. Stef started her business as a passion project, painting jean jackets for friends as a creative outlet. Now, she's reaching thousands of people and partnering with massive organizations like Pinterest and Holt Renfrew.

Here's what we talk about:
- Stef's story and how she got started painting jean jackets and then moved into the event space
- How she figured out her financials so she could go all in on her business
- How to get big brands reaching out to you for business
- Making expensive mistakes
- Why it's so important to surround yourself with people who get it
- How to keep showing up as the person and business you want to be (even when it feels like no one is looking)
- How to get past other people's opinions of you

Connect with Stef:
https://originalgenes.ca/
https://www.instagram.com/originalgenes_to/

Goals & Gratitude Conference:
https://www.nicolehaney.com/conference

Connect with Nicole:
https://www.instagram.com/itsnicolehaney/
https://www.nicolehaney.com/

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