In this episode of the Thread Podcast, host Justin Vandehey introduces his co-founders Jeremy Vandehey and Samuel Kenney as they discuss their journey in building Thread, a company focused on enhancing the go-to-market strategy for sales teams. The conversation explores the challenges of acquiring the first customer, aligning sales operations, and the importance of technology in sales. They delve into the future of sales technology, the role of AI in augmenting seller efficiency, and the competitive landscape of the sales industry. The episode concludes with insights on lessons learned from their experiences and the official launch of Thread.TakeawaysThe consistent challenge for founders is acquiring the first customer.Empathy for the seller's experience is crucial in product development.Sales is a critical function for every startup, not just a separate department.Technology is rapidly changing the sales landscape, making it essential to innovate.AI can significantly enhance seller efficiency and effectiveness.Understanding the competitive landscape is vital for product positioning.Building a product that meets the needs of sellers is key to success.The rate of technology adoption is increasing, requiring quick adaptation.Founders must navigate noise and chaos in the current market environment.Feedback from users is essential for continuous improvement of the product.Chapters00:00 Introduction to Thread Podcast and Founders' Journey05:36 The Importance of Sales Operations and Customer Understanding08:24 Innovating in the Go-to-Market Space11:07 Building a Product for Sellers14:00 Challenges and Rewards of Founding Thread16:47 The Future of Sales Technology and AI19:45 Augmenting Seller Efficiency with Technology22:41 Navigating the Competitive Landscape24:41 Lessons Learned from Building Thread27:15 Closing Thoughts and Call to Action35:51 Introduction and Excitement for the Journey36:48 Invitation to Join and Future Guests37:17 Gratitude and Encouragement for Listeners

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