Struggling to stand out in today’s market?AI is transforming how top Realtors generate leads, follow up, and close deals faster than ever. In this game-changing episode, Mike Mills and Ginger Bell reveal the real estate AI strategies that smart professionals are using to work less, earn more, and stay competitive in 2025 and beyond.📝 Episode OverviewReal Estate AI Strategy is no longer optional—it's your edge in a shifting market.In this episode, Mike Mills sits down with Emmy Award-winning producer and tech educator Ginger Bell to break down the practical ways AI is being used by real estate agents and mortgage pros to scale smarter. You’ll hear how AI tools like ChatGPT, Macy 365, and ROAM are helping industry professionals streamline lead follow-up, automate content creation, and optimize local branding.Topics covered include:How to build custom GPTs that handle repetitive tasksAutomating your marketing and lead nurturing with AITools like ROAM and Macy 365 that replace multiple platformsWhy real estate agents must become hyperlocal content creatorsWho today’s buyers really are—and how to create messaging that convertsWhether you're a solo agent, team leader, or broker-owner, this episode gives you the AI playbook to grow your real estate business in today’s digital-first market.🔑 Key Takeaways💡 Adopt AI as a Business StandardAI isn’t futuristic—it’s functional and already reshaping the real estate industry. Smart agents are using it now to automate workflows, lower overhead, and increase responsiveness.📞 Let AI Handle Your Follow-UpsTools like Macy 365 act as tireless assistants, reconnecting with cold leads, abandoned applications, and prospects you don’t have time to chase—without sounding robotic.📍 Own Your Local Market with AI-Driven ContentCreate hyperlocal videos, blogs, and SEO-rich pages in minutes using AI. The more your content reflects your community, the more likely you are to win with both clients and search engines.🏆 Compete with National Brands Without the BudgetGinger outlines how platforms like ROAM let independent agents and small teams operate like tech giants—at a fraction of the cost.👥 The Buyer is Evolving—So Should Your MessagingFrom Gen X investors to multigenerational buyers, today’s clients want more than a house—they want insight. AI helps you adapt your marketing to meet their specific needs.🔗 Resources MentionedAI Beehive – A curated directory of AI tools for real estate and mortgage pros:https://www.aibeehive.comAI Mastery Center – Online training for agents and loan officers using AI:https://www.go2training.com/aimasterycenterGo2Training – Custom training programs for real estate and mortgage professionals:https://www.go2training.comGinger Bell’s Website – Speaking, consulting, and resources:https://www.gingerbell.netNAMB Hive – Free community for mortgage professionals:https://www.skool.com/nambhive/aboutROAM Virtual Office – Combines Zoom, Calendly, and AI follow-ups for teams:

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