The Second Principle of Subscription

10/06/2022 1 min

Listen "The Second Principle of Subscription"

Episode Synopsis

People will spend more in smaller increments over a longer period of time than they will in a single transaction. That is most likely not rocket science to anyone listening.
When you provide the initial value, the additional value proposition, clients will use less than 80% of what they buy, which is the second principle of subscription.

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