In this episode of The Tech Leader's Playbook, Avetis Antaplyan lays out a wartime CEO playbook for thriving in downturns, drawing on the same strategies his team used to scale HIRECLOUT and help clients grow through multiple recessions. He argues that recessions do not kill companies, timid leadership does, and makes the case for buying market share when others freeze. Avetis explains why momentum dies faster than cash burns, how to reinforce your core and double down on your edge, and where “talent arbitrage” appears when markets are scared. He also breaks down weaponized efficiency, using AI and automation to cut friction instead of people, and how leaders can keep teams aligned by leading with certainty, transparency, and small weekly wins. Along the way, Avetis shares candid stories from COVID, investing in AI startups and real estate, and the tough calls required of a wartime CEO. The result is a concise, practical blueprint for founders and operators who want to play to win rather than “not lose.”TakeawaysRecessions concentrate opportunity in the hands of bold leadersMomentum dies faster than cash burns, so “wait and see” erodes advantageCut distractions, not drivers; double down on your core edgeDownturns are prime time for talent arbitrage and loyalty buildingYou cannot cut your way to greatness; savings alone will not scale a companyUse AI and automation to remove friction so people can drive revenueTurn downtime into build time by rebuilding systems to be 10x-readyKeep outbound and thought leadership consistent while others go quietLead with certainty; your team mirrors your energy and confidenceCreate small weekly wins to sustain morale and momentumPair clarity with optimism; either one alone leads to noise or paralysisThe leaders who act decisively now will own the rebound laterChapters00:00 Why timid leaders lose in recessions02:22 The big lie of “conserve and wait”04:30 You cannot cut your way to greatness06:45 Recessions as the cheapest time to buy market share08:23 Talent arbitrage and loyalty during downturns10:32 Reinforce your core and double down on your edge12:50 Weaponized efficiency: cut friction, not talent15:16 Turn downtime into build time and rebuild systems17:22 Keep marketing; brand compounding when others go silent19:25 Lead with certainty and reassure through transparency21:40 Clarity plus optimism and the cost of overanalysis23:40 No fluff, make it happen: own the reboundResources and Links:https://www.hireclout.comhttps://www.podcast.hireclout.comhttps://www.linkedin.com/in/hirefasthireright

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