In this conversation, Russ and Nicola discuss various aspects of the construction industry, focusing on the importance of community, mental health awareness, and personal journeys within the trade. Find Nicola here https://www.instagram.com/nwalsh30?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Follow CT1 https://www.instagram.com/ct1sealant?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==They explore the challenges faced by tradespeople, particularly regarding mental health, and emphasise the need for open conversations. Nicola shares her background and experiences in marketing for CT1, highlighting the brand's commitment to supporting the trades community. Nicola discusses the importance of organic promotion and community engagement for the CT1 brand, emphasising the role of social media and influencer marketing. She shares insights on the challenges of maintaining brand resilience amidst competition and the stress it brings to family-run businesses. The discussion also highlights the significance of self-care, mental health, and the importance of community support within the trades. Nicola reflects on the need for empathy towards tradespeople and the impact of tool theft on their livelihoods, advocating for greater awareness and support for the trades community. They discusses the pervasive negative perceptions surrounding tradespeople and the construction industry, emphasising the importance of positivity and mindset in overcoming challenges. They reflects on Their personal growth journey, highlighting the significance of self-development and the tools one can build to navigate life's difficulties. The conversation also delves into the mental health crisis within the construction sector, exploring the unique pressures faced by tradespeople and the need for community support. Russ advocates for kindness and compassion, urging individuals to be more supportive of one another, especially in challenging times.

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