Do you know your company's Client Acquisition Cost (CAC)? If not, you’re likely making decisions in your marketing and sales efforts with incomplete data.In this episode, we’re breaking down step-by-step how to calculate CAC, debunking common misconceptions, and explaining why understanding this number is CRITICAL to scaling your business profitably.By the end of this episode, you’ll have a clear step-by-step guide to determine your CAC and make more data-driven decisions to scale your business effectively.Episode Highlights00:00 – Why the Most Profitable Companies Know Their CAC Inside and Out01:50 – The Right vs. Wrong Way to Approach Your CAC Calculation04:12 – How One Business Grew by 35% Year Over Year by Mastering CAC08:04 – 5 Simple Steps to Calculate Your CAC11:38 – Why You Need to Segment Your CAC by Lead Source15:47 – How to Measure CAC Against Lifetime Value (LTV) for Maximum Profitability19:22 – How to Optimize and Scale Based on Your CAC DataResources: Episode 71: Marketing For Dummies: The No-Nonsense Guide to Marketing Terms!RESOURCES BELOW! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points. Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn, Tim’s Instagram Cindy’s LinkedIn, Cindy’s Instagram About PEMA.io: Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

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