Courses come and go, but memberships create something lasting. In this episode of The Susie Prout Show, Susie dives into the 4 biggest reasons why memberships outperform courses in today’s online business world.You’ll discover how memberships give you recurring revenue you can rely on, a community your clients never want to leave, and an easy entry point that keeps sales flowing, plus how they protect your business from being replaced by AI.With stories from Susie’s own breastfeeding membership, which became the biggest lactation membership in Australia, you’ll see exactly how memberships can change not only your business model, but your lifestyle too. If you’ve been toying with the idea of building a membership, this episode will show you why now is the perfect time.

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