Re-finding GTM Fit in an economic downturn

The Survival to Thrival Podcast
01/07/2020 28 min Episodio 2
Re-finding GTM Fit in an economic downturn

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Episode Synopsis

How does an economic downturn affect your Go-To-Market Fit (GTM Fit). Last episode we broke down how to find GTM Fit - the key to unlocking growth. Now we look at how to adapt it when the whole world changes. Co-authors Tae Hea Nahm and Bob Tinker cover re-finding the 'urgent pain' of your customers and re-defining your ideal customer profile (ICP).

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