ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "TRADE SHOWS ARE EFFING EXPENSIVE! Is there really an ROI with trade shows?"
Episode Synopsis
Trade shows are a unique part of - and usually the lion’s share of - a company's marketing budget. They integrate all aspects of a business. Each show is different, with attendees looking for different things and attending for different reasons. Learn how to navigate the complexities and ensure your investment pays off. Betsy Earle shares her expertise on strategic trade show planning and execution.
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