Welcome to THE SUB•SETTERS, a new podcast by ⁠SUB•SET⁠ that explores the psychology of our shared South Asian creative experience.Hi! My name is Nitin, and I am a creative director with almost two decades of experience in the industry. Having worked on campaigns for some of the biggest brands in the world, and having launched a few brands as well, my journey is full of experiences that I’m sure mirror other South Asian creatives’ experiences as well.While we’re aware that we’re certainly not the first podcast to focus on South Asian stories, I wanted to take a moment to share why we’re starting this podcast, why now, and what we hope it brings to the conversation around South Asian creativity.At a high level, we aim to bring the same wide-aperture view on the South Asian creative experience as we’ve been doing so far with SUB•SET. And that makes this an important conversation (or podcast) to have, now.More importantly, we’re creating space for stories to explore the ever-changing character of South Asian creativity—with all its complexity, ambition, contradictions, and joy.Our filters for what we deem boundary-pushing creativity still remain the same, and by speaking with some of the most inspiring creatives in the world, we hope to decode where we’re headed as a community, amidst a rapidly shifting cultural and creative landscape.But most of all, we plan to have a lot of fun doing it—and bring you in on it too! 🥳So please take a moment to listen to this episode that explains why we’re doing this.Much love

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