Bree and Anthony delve into the role of research in marketing and communication strategies in this episode. They bring on Barry Reicherter, a Managing Partner for Global Intelligence at a marketing communications firm, to share his expertise. Barry emphasizes the importance of both quantitative and qualitative research in understanding audience preferences, sentiments, and behaviors.During the episode, the hosts and guest discuss the significance of maintaining a consistent brand voice, the impact of social issues on brand perception, and the role of AI in real-time marketing. Barry also highlights the changing landscape of marketing research, including the use of programmatic techniques to reach diverse and niche audiences.The Stric sheds light on the evolving trends and methodologies in the field. Join in on the conversation and learn about the dynamic relationship between research, marketing, and brand strategy.

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