“A message map is the most underutilized resource for marketers.” — David EbnerWhat if the reason your marketing isn’t working has nothing to do with the content itself, but everything to do with the foundation it’s built on?In this episode, Rain sits down with David Ebner, founder of Content Workshop and one of the clearest voices in content strategy, to unpack why most brand storytelling falls flat. They explore the concept of the message map, how to build a storytelling system that scales, and why trust is the most important marketing metric you’re probably not tracking.David also opens up about how his background in creative writing fuels his approach to business storytelling, what metrics actually matter, and how emotion creates longevity in brand relationships.Whether you're a solopreneur or scaling a team, this episode will challenge the way you think about content and give you a smarter path forward.In this episode, you will learn to:Apply the power of a message map to bring structure and purpose to your contentUse storytelling as a system, not just a one-off tacticRethink your marketing metrics and focus on what truly builds trustLeverage long-form cornerstone content to fuel your daily outputAvoid burnout by shifting from production obsession to strategic clarityFollow David on:LinkedInor visit the Content Workshop website, HERE!And for more storytelling tips and tricks,Visit rainbennett.com or thestorytellinglabpodcast.comFollow on TikTok @rainbennett.storyellerFollow on Twitter @rainbennettFollow on Instagram @rainbennettFollow on Facebook @thestorytellinglab Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

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