ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
The “story” format seems to be appearing everywhere now hint hint Instagram, Facebook Messenger & of course Snapchat. What is it that makes the format work so well? Connection — Most stories are filmed with the front facing camera creating a personal 1-on-1 feel between the creator and the viewer. Time Limit — 10 seconds sounds like a really short time.. it’s not. It is just long enough to make a point and deliver value & no more. Keeping the viewers attention and focus. Vertical — First off I love the vertical angle for a number of reasons but it just feels right, in terms of stories it works wonders and changes the way the story is told resulting in this unique media. Ordering — As stories are shown from the oldest to newest clip you get to watch moments unfold which is a big change from algorithmic/time based feeds like Twitter which chop up messages designed to be consumed in ascending order. It seems like more and more people are creating stories with value — however the content itself is different for each creator, but which style is the most engaging? The aim of this podcast is to find an answer to this question!
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