Send us a textMissing negative keywords creates budget leaks most firms never see. Here’s the theme-based framework that stopped our $50/click waste on competitor names and celebrity searches.Wasted ad spend happens when you lack keyword theme organization across account, campaign, and ad group exclusions. Search term reports reveal budget leak prevention opportunities through competitor keyword blocking and irrelevant click prevention. P-Max campaign problems multiply without systematic negative keyword architecture—the "moat and bridge" method that protects every dollar.📲 Subscribe Now: https://www.youtube.com/@karls.anthony📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/ ---📄 CHAPTERS  0:00 - Negative Keywords: The Hidden Budget Leak 2:18 - Why Wasted Ad Spend Happens Without Structure 4:20 - Sterling's Early Days: Avoiding Upfront Waste 6:18 - Think In Themes, Not Just Terms 8:41 - The $35-$50/Click Celebrity Name Problem 11:40 - Close Variant Matching Expands Budget Waste 12:17 - Search Term Reports: The Boring Dirty Work 14:47 - The P-Max Campaign Problem Exposed 18:03 - Ad Group Exclusions: Precision Traffic Control 19:41 - The Moat And Bridge Framework Explained---------------------- Ready to find the accountability partner you need to build your dream family law firm the same way we grew Sterling Lawyers? Follow these steps: 1. SUBSCRIBE TO JEFF'S NEWSLETTER: https://jsterlinghughes.com/ 2. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 3. CONNECT WITH US: LinkedIn: Jeff Hughes, Tyler Dolph, & Anthony Karls, Facebook: Jeff Hughes, Tyler Dolph, & Anthony Karls, Instagram: Jeff Hughes, Tyler Dolph, & Anthony Karls 4. TELL US WHAT YOU WANT: Tell us in the comments if you liked this episode and what other kinds of episodes you would like to see.

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