Dive into the complexities of rate evolution with Daniel Foreman and Brandon Burtis from Pacifica Hotels. This episode demystifies dynamic pricing strategies, showcasing how adjusting room rates in real-time can drive significant revenue growth. With practical scenarios, you’ll learn how to set and modify rates to stay competitive and maximize profits, turning rate management into a powerful tool for success.To follow along with this episode on the blog, go to www.mylighthouse.com/podcast.Request your personalized demo of the Lighthouse commercial platform at www.mylighthouse.com/podcastdemo.

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