It is easy to be "too close" to things that you are familiar with, and thus become jaded and disenchanted with all of the minor frustrations one encounters over a long period of time. Frequent travellers revel in grumbling about the delayed take-off, the size of the plane seat, the annoying passenger, the slow arrival of baggage etc, at the same time losing sight of the wonder of flight. In the information technology industry, we can become similarly jaded, reduced to the cliche of "grumpy old IT folk".
Thus in this series, in my attempt to recapture the enthusiasm of youth :-), I catch up with a young woman at the very start of her IT career. Layla Massey is studying software engineering at college, and has just completed a summer internship at Oracle. To finish off this 3-part series, we discuss the challenges facing women in IT even at the college level, the role of exercise for work/life balance, how to exploit a social media presence to get ahead in the IT industry, and how to build a personal brand.
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