What is a podcast? This episode dives into the evolving definition of podcasting, as we explore how audio content is now intertwined with video, social media, and various platforms. We challenge the traditional notion that podcasts are solely audio delivered through RSS feeds, highlighting how many shows resemble TV productions with their viral video clips. Through conversations with industry professionals Charles Commins and Matt Cheney, we unpack the essence of a podcast, emphasising that it’s about intention - knowing who you're creating for and why. While some believe video enhances engagement, we argue that it shouldn't overshadow the core audio experience that makes podcasts unique. Join us as we navigate this complex landscape and determine what truly defines a podcast in today's media world.Takeaways: Podcasts have evolved from simple audio files to complex content ecosystems that include video. The essence of podcasting remains in its audio-first approach, despite the rise of video content. Defining a podcast is tricky, as the term now encompasses a variety of formats beyond just audio. Creators should focus on their audience's needs and how video can enhance their message, not overshadow it. Charles' website: Vibrant Sound MediaMatt's website: Kult MediaSupport the podcastFollow on InstagramFollow on FacebookSubscribe to the newsletterProduced by Gareth Davies at The Sound BoutiqueMentioned in this episode:Need help making your podcast?The Sound BoutiqueNeed music for your podcast?Podcast Music Kits

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