The most important way to develop a keen understanding of your ideal client is of course to have conversations directly with them, and this can come from your past experiences handling their needs, or in the case of pivoting your practice in a different direction, about listening carefully online. Social media audience analysis can give you insight to what content topics are most relevant and meaningful to your specific audience, and you can them map out your content marketing strategy, to move your prospects from awareness to evaluation to the conversion stage.

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