No one plans to fail, but fail to plan - and we know how that ends. In this episode I’m talking about having a plan and strategy for your content marketing. As mentioned in last weeks podcast, content marketing is all about providing useful, meaningful content to your clearly and specifically defined audience of prospective clients to drive qualified in-bound traffic. Nowadays there are lots of content marketing channels and strategies, so let me cover at least the basic element that must be in place for content marketing to work as intended…

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