Owning a small business means having to pay attention to EVERYTHING. You have to manage clients, team and god knows what more. Amongst all that chaos, to get your business noticed, you’ve got to do a lot of marketing. But more importantly, you’ve got to cover your basic social media marketing skills.
Now I’m sure you’ve got a million questions on how and where to start. I mean, where are you supposed to even get followers, right? Don’t fret! You’re at the right place. Here are a few tips that are definitely going to up your social media marketing game!


1. Facebook

Quick! What’s one similarity between beauty salons and Facebook? Old or young, everyone uses it! Facebook reaches a lot of people and your cosmetic practice needs just that. For this reason, Facebook should be your main social media handle. Everything that happens in your biz needs to be posted on Facebook. Make sure to get good quality pictures and add interesting descriptions and put it all out there!

2. Instagram

Here is the app that the younger audience is glued to. While Facebook may reach to a larger variety of audience, Instagram reaches out to more people of the same audience. However, getting followers on Instagram means you need to follow all the latest trends. You have to know what it is that the younger audience is following and how you can market your business accordingly. Using hashtags and putting out “challenges” are good enough to attract a lot of people. But ensure to make each and every picture on the page aesthetically pleasing.

3. Twitter, Snapchat, TikTok, Linked In etc.

Take a deep breath of relief because these are the applications that need attention, but not regular updates. While your Facebook and Instagram should be bustling with posts (at least 4 a day), your Twitter and Snapchat account can work with less traffic. Make sure to post prominent events of two or three days and you should be good to go.

4. Understanding Your Audience

It is extremely important to read the comments that people make on your posts. Most of the times, there are people that issue complaints or appreciations. Try to consider both of these and reduce their reasons to complain and increase the usage of whatever they appreciate. That being said, make sure to than one posts’ comments and then decide.

5. Social Media Content Calendars

Yes, you NEED them. Regardless of whether yours is a huge business or a small one, it’s still a business with a million type of jobs and even more customers. And if you’re entering the world of social media then it has to be systematically. Your calendar should consist of all the important dates for your business. This way, there is no way of forgetting (or forgetting to post about it) the event. If your social media sites are not updated with events related to your line of business, then trust me, you’re the one looking unprofessional. And all that can be easily solved with social media calendars.

You’ve Got This!

At the end of the day, social media marketing is not rocket science and what really counts is showing enthusiasm on a platform that your customers use. Working on their likes and dislikes through social media is a way to not only build trust amongst your already existing clients but to establish a whole new realm of customers! So don’t waste a moment and use these tips above to help your business branch out! Need more support book your free discovery chat! www.wendyedelarosa.com

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