In this episode, I chat with Mel from Little Biz about the rapidly changing landscape of websites and online business. Mel shares her journey into entrepreneurship, starting from humble beginnings with a focus on helping micro-businesses access valuable coaching. We dive deep into the importance of WordPress, the benefits of page builders like Elementor for easier website updates, and the necessity of regular website maintenance to avoid critical errors. Mel emphasizes the significance of understanding SEO and how crucial it is to configure websites for search visibility. We also discuss the importance of retaining control over your own online presence, advocating that websites and email lists are essential assets. Our conversation is packed with practical advice that every business owner can use to elevate their online presence, making it a must-listen for anyone looking to improve their digital footprint.
**Key Takeaways:**
1. WordPress offers customizable options for building and managing websites.
2. Front-end page builders like Elementor simplify website updates for non-tech users.
3. Regular website maintenance is crucial to avoid errors and security issues.
4. SEO is essential for enhancing visibility; understanding search intent is key.
5. Owning your website and email list is vital for controlling your online presence.
 
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