In this episode, Scott discusses Amazon Prime Day and Conversion. Amazon uses Prime Day to get as many people as possible onto the subscription. However, while Prime Day is important, conversion is one of the most important things to focus on to become a top seller. The feedback loop in Amazon's algorithm has a focus on conversion and this can have a positive or negative impact on the product being sold. Scott covers ways to measure conversion and tools that can help you increase the conversion rates.

2:50 Scott's secret to Prime Day.
5:35 Conversion
10:21 Tools to measure conversion
14:00 Product image
18:27 The last few things to focus on to increase conversion

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