Episode 27 of The Smarter Money Show explores behavioral finance, revealing how psychological biases like loss aversion and herd mentality lead to costly investing mistakes. It highlights how emotions drove market events like the 2008 financial crisis, where panic selling cost investors a 300% recovery by 2019.A 2021 Dalbar study shows emotional decisions caused a $400,000 shortfall for the average investor over 30 years. The episode offers strategies like creating a written investment plan and automating contributions to ETFs like VOO to stay disciplined. A step-by-step plan helps listeners identify biases, diversify portfolios, and seek objective advice to build wealth rationally.

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